An on-demand video of “Sphere of Influence: How Social Media Influencers are Transforming Seafood Marketing” is available free for SeafoodSource Premium members and for USD 350 (EUR 315) to non-members through the Complete Digital Ticket: Seafood Expo North America 2024.
Featuring SeafoodSource Associate Editor Bhavana Scalia-Bruce, Gigieats Founder and “Salmon Queen” Genevieve (GiGi) Ashworth, Seaside with Emily Founder and Seafood Influencer Emily De Sousa, and Sibley Media Founder and Seafood Influencer James Sibley, the panel was held on Tuesday, 12 March, with the following description:
An ever-increasing number of seafood businesses have been turning to social media influencers to showcase their brands and products to potential consumers and industry partners. Some companies are even bringing these tech-savvy professionals in-house – according to a survey conducted by CreatorIQ, 61 percent of general brands grew the number of dedicated influencer marketers with whom they worked in 2022. Whether they’re dedicated marketers on staff or freelance partners, influencers aren’t just here to stay – they’re here to help, especially when it comes to engaging younger generations with seafood. This expert panel will feature some of the seafood industry’s leading influencers in a discussion surrounding the sector opportunities and challenges of social media marketing in the modern age, where TikTok and reels reign.
The 2024 Seafood Expo North America, which took place 10 to 12 March in Boston, Massachusetts, U.S.A., featured a comprehensive conference program of live panel events focusing on topics chosen to be of vital interest to the seafood industry.
The 31 individual presentations from SENA featured exclusive information and insight from seafood industry experts, on a range of topics including diversity in the seafood industry, how artificial intelligence could be used in the industry, what impact FDA FSMA 204 updates will have, traceability, and more.
