Since last Thursday, the Calvo Group has a fifth brand trading in the market. Acquired at a public auction before notary, Calvo acquired the brand Eureka, which belonged to the canning company Alfageme, currently under bankruptcy, informs La Voz de Galicia. Another Spanish company from Pontevedra, Pescamar, also entered the bidding, but the Eureka brand was awarded to Calvo at EUR 300,000. The auction starting price was EUR 180,000.
Eureka operates in the tuna industry and thus will enable Calvo to improve its market share in several Spanish provinces, where the brand Eureka already has some acceptance. Calvo reported that the acquisition was made at a worthy price and it will contribute in avoiding a good quality Spanish and Galician brand disappearing from the market.
Also, Calvo recognizes that Eureka is very popular in several provinces, which will enable the group to obtain new customers and improve its sales quota, where it is already leads today.
