Starfish, a Pacific Seafood Group subsidiary, has named Kerry Frye as its western regional sales manager.
Frye has more than 20 years of experience in the consumer packages goods industry, working with major customers and food brokers.
He has held several sales positions in the value-added, consumer package good and foodservice arena. Frye will work out of the Starfish head office in Mukilteo, Wash.
Starfish, which produces and markets value-added, all natural and gluten free seafood products, was acquired by Pacific Seafood in 2004.