Thai Union Frozen Products (TUF) has launched a TV ad campaign for its domestic tuna brand, Sealect Tuna.
The Thai company is pushing the bran through its marketing and distributing subsidiary T-Holding Company. The “Sealect Secret” campaign was created by advertising agency Ogilvy & Mather.
“Sealect Tuna, as the number one canned tuna brand in Thailand, is delighted to launch the new ‘Sealect Secret' television commercial to enhance target consumer awareness that ‘Sealect Tuna’ sources the freshest tuna only from deep seas. Tuna never stops moving, they are always in motion and able to swim across an entire ocean, thus tuna’s demand for oxygen is high,” Supattra Kuratana, managing director of T-Holding Company. “They are considered a great source of natural food, less susceptible to contamination from pollution. ‘Sealect tuna’, fresh, solid and rich in nutritional value and free of preservatives are ready to share new gastronomical experiences with our valued consumers.”
