Thailand’s Sealect looks to double sales


SeafoodSource staff

Published on
June 18, 2012

T-Holding Co., the distributor and marketer of Sealect canned tuna, is rocking Thailand’s 6.3-billion-baht canned fish market with more aggressive marketing plans, including THB 200 million for rebranding.

It plans to double its sales to THB 4 billion within five years.

Managing director Wichai Iamsangchan said the budget will be used to relaunch Sealect canned fish brands and Fisho fish snacks.

Sealect tuna will have a different logo and packaging to create a premium look. It relaunched the new look early this month, with TV commercials slated for the end of the month, followed by cooking shows and a roadshow.

Click here to read the full story from The Bangkok Post > 

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