T-Holding Co., the distributor and marketer of Sealect canned tuna, is rocking Thailand’s 6.3-billion-baht canned fish market with more aggressive marketing plans, including THB 200 million for rebranding.
It plans to double its sales to THB 4 billion within five years.
Managing director Wichai Iamsangchan said the budget will be used to relaunch Sealect canned fish brands and Fisho fish snacks.
Sealect tuna will have a different logo and packaging to create a premium look. It relaunched the new look early this month, with TV commercials slated for the end of the month, followed by cooking shows and a roadshow.
