Trufresh on Monday announced it entered an exclusive sales and marketing agreement with Pembroke, Mass.-based PanaPesca USA.
PanaPesca USA is now the exclusive distributor for Trufresh Norwegian farmed salmon.
Trufresh was founded as an alternative to conventional freezing methods. The Suffield, Conn.-based company uses a patented process in which cellular integrity is not compromised in the freezing process and the product retains all of its original qualities.
“We believe that PanaPesca offers high quality product line through a dynamic sales organization that will enhance our presence in the market,” said Trufresh President Kevin VanderVoort.
