Young's To Fund TV Seafood Road Show

By

SeafoodSource staff

Published on
August 12, 2008

Young's Seafood yesterday announced it will fund a TV show for UKTV Food.

"Mitch and Matt's Big Fish" features fishmonger and restaurateur Mitch Tonks and rugby player and Masterchef winner Matt Dawson traveling around the country in a camper van enjoying seafood and learning about responsible fishing, according to a report in Brand Republic's Media Week.

The series, produced by Denham Productions, will help to shift consumer perceptions about cooking with fish, highlighting classic recipes, omega-3 fatty acids and frozen fish, as well as focusing on key species such as prawns, salmon and whitefish alternatives.

The deal with ULTV will incorporate both on- and off-air activity, including Young's branded 10-second credits for the 10 30-minute episodes, and all on-air promotions will feature Young's Seafood. Also, the company will be the exclusive sponsor of the show's Web site. The show will premiere in November.

Want seafood news sent to your inbox?

You may unsubscribe from our mailing list at any time. Diversified Communications | 121 Free Street, Portland, ME 04101 | +1 207-842-5500