Road to Boston: Vita debuts Perfect Catch
Brent Woelfle, brand manager for Chicago-based Vita Food Products, discusses the company’s new line of value-added frozen seafood, called Vita Perfect Catch.
Grandin: What drove the launch of Perfect Catch?
Woelfle: The real driver was consumer demand. More and more people want to be knowledgeable about the foods they consume. All of the products in the Perfect Catch product line contain clean ingredient statements, which further enhance the premium taste of the fish. Aside from offering great…