Australia-based barramundi producer Cell Aquaculture (CAQ) has landed a deal to distribute its Eco-Star range in about 1,300 retail outlets across the country.
This marks the first time the range will be available outside West Australia. The company did not reveal what supermarket chains will carry the range.
“To date Cell Aqua Foods has focused its efforts on the West Australia marketplace, but has not recently received approval to distribute the unique Eco-Star product range nationally throughout a major supermarket group, with approximately 1,300 stores nationwide,” the company said in an investor relations report on Wednesday.
“The company is strongly focused on advancing its various international fish farming production projects to develop enough supply to meet the significant national demand now created for the Eco-Star product range,” added the company. “Significant further revenue growth is anticipated as the company’s various production projects develop and Eco-Star distribution develops naturally. Once national demand is fulfilled, a number of key identified export markets will then be targeted for the Eco-Star product range.”
The company also announced it has started supplying barramundi to mining operators in western Australia.
“There are significant opportunities in catering and foodservice to supply Western Australia’s booking mining industry. Given the remote location of most of Western Australia’s major mining ventures, a key consideration is to provide high quality food and living conditions to attract quality human resources to these projects,” said the company. “CAQ has now developed strong relationships with a number of Western Australia’s major mining projects and is supplying high quality barramundi and other seafood products, creating another high yielding and expanding market for the company.”
