Does GlobalGAP plan to introduce a consumer-facing label or logo?
As explained above, part of our core feature is to collaborate transparently with any other serious aquaculture certification programs or labels. Our prerequisite is our restriction to stay business-to-business and not to introduce a potentially competing consumer label. Only a traceability code — our GGN — may be used on packaging to refer a product back to the farm or group of farms where it was produced under the GlobalGAP certified process. Apart from Friend of the Sea, there is one other consumer label that has responded positively to our industry-wide offer to collaborate. We will announce this collaboration once the agreement is signed and the rules to engineer our integrity program and traceability requirements into the partnership are fixed.
