Scottish salmon farmer appoints chef ambassador
Loch Duart, the independent salmon farming business based in the Hebrides and Sutherland, Scotland, has recruited Patrick Evans as its first Scottish Food Ambassador.
According to Loch Duart, the new role is a first in the Scottish salmon farming industry, and possibly the Scottish seafood sector. It bridges the gap between sales and the culinary community, using Evans’ experience as a chef to support the marketing of the company’s salmon.
“Rather than recruit a sales manager, Loch Duart needs a chef who can discuss the cooking qualities of our salmon with other chefs on their own terms. Our staff rear fabulous tasting salmon and it’s our job to share our understanding of the best cooking qualities and flavors of Loch Duart salmon,” said Alban Denton, managing director of Loch Duart.
Evans’ induction will involve all aspects of farming including salmon husbandry, taking seabed samples and joining the fish biologist teams in the fish health checks and flesh quality checks. He will use his chef’s experience to refine its blind tasting procedures as the business regularly tastes its salmon and compares it to other salmon on the market.
"To be chosen as Loch Duart's first Scottish food ambassador is a huge honor. I'm looking forward to sharing with Loch Duart staff, chefs, restaurants, hotels and culinary communities what makes Loch Duart salmon such an extraordinary tasting, premium product. You can expect everything from new blind tasting sessions to short videos where I share some of the best ways to prepare and enjoy the salmon. It's a dream job and I'm looking forward to working with the fantastic team at Loch Duart," Evans said.