Aquanor Marketing rebrands as Aquanor Ice Fresh

The new Aquanor Ice Fresh logo

Aquanor Marketing has rebranded as Aquanor Ice Fresh as part of its partnership with Samherji, the company announced in press release.

Samherji acquired Aquanor Marketing in October 2020, and the company became the exclusive sales arm of Samherji in the U.S. According to a release from the newly-minted Aquanor Ice Fresh, the rebrand is part of that partnership and originates from Samherji’s pre-existing sales arm – Ice Fresh Seafood.

"We are excited to announce our rebranding as Aquanor Ice Fresh. This is a significant milestone for us as we focus on expanding both our fresh and frozen seafood sales into the U.S. market,” Aquanor CEO Eric Kaiser said in a release. “With our network of vessels, production plants, and land-based fish farming operations, we are confident in our ability to continue to deliver 'Simply the Finest' seafood to our customers."

The two companies have had a working relationship for over 30 years, according to the release, and Aquanor Ice Fresh will keep its management team.

“Customers can expect the same level of quality and service they have come to expect from Aquanor,” a company press release states.

Ice Fresh Seafood CEO Gústaf Baldvinsson, said the new partnership represents the progress the two companies have made since the initial partnership was solidified in 2020.

"We are delighted to see Aquanor Ice Fresh take shape," he said. "This partnership represents a significant step forward for both of our companies, and we look forward to seeing the benefits it will bring to our customers in the United States."  


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