Nashville, Tennessee, U.S.A.-based Captain D’s has promoted Bindi Menon to chief marketing officer.
Menon was most recently vice president of national marketing for the fast casual seafood chain and has served in several other leadership roles throughout her 15 years with the company.
Menon will oversee all aspects of Captain D's marketing, including product innovation, customer insights, and digital and social initiatives aimed at capturing more guests as Captain D's prepares for an “aggressive expansion in key markets nationwide,” the restaurant company said in a press release.
“Menon will use her extensive knowledge of Captain D's and keen insight into its guests and the restaurant marketplace to develop marketing strategies and tactics to help support the brand's growth and drive restaurant profitability,” Captain D’s said.
Captain D’s said earlier this year that it will open 15 new locations this year, including new restaurants in Texas and Florida. The brand will also open its first location in Utah later this year, making entry into its 24th state.
Last year, Captain D’s opened 10 new restaurants across the U.S. Midwest and Southeast. It also signed five franchise development agreements throughout 2020 to bring 17 new restaurants to key markets such as the Dallas-Fort Worth, Texas, and Atlanta, Georgia metro areas over the next several years.
Captain D's has also positioned itself for record success in 2021, “achieving record sales and profits amid the COVID-19 pandemic,” the company said.
Menon’s leadership in marketing promotions and overall dedication to the company led to “this well-deserved promotion,” Captain D’s CEO and President Phil Greifeld said. “I look forward to working with Bindi directly and have full confidence her contributions will surpass our expectations."
Photo courtesy of Bindi Menon/LinkedIn
