Former Walmart exec joins ASC

Published on
May 11, 2017

Peter Redmond, who was responsible for implementing Walmart’s sustainability commitment, will lead commercial outreach for the Aquaculture Stewardship Council (ASC) in the United States and Canada.

ASC appointed Redmond, who worked at Walmart for 17 years, as vice president of market development for its North America operations. Redmond will start on 22 May.

“I am thrilled to be working back in the seafood sector with ASC,” Redmond said.  “As I anticipate engaging with the retail and food service sector, I am so excited at the opportunities that ASC can bring to the market place. I look forward to seeing a lot of old friends in the coming months, along with making a lot of new ones.”

Redmond “will lead our retail and supply chain focused work, linking certified supply to a growing demand for ASC products in the market,” said Chris Ninnes, CEO of ASC. 

While ASC has grown rapidly around the world, particularly in Europe, it is now more established in North America and South America after adding several staff positions. 

“The region is not only the base of expanding fish farming operations for salmon, shrimp, tilapia, bivalves and many other fin fish, it also contains both the United States—the single most important  market outside of China for farmed fish—and Brazil, which is one the fastest growing market for farmed fish in the world,” ASC said in a statement.

"The time is right for us to provide more direct support for many of our certified farms that are supplying into these important markets, and respond directly to the encouragement that many of them have given us to take this step,” Ninnes said.

Redmond started as a buyer at Walmart, and then moved up through the ranks to become vice president and divisional manager for deli and seafood. He was in charge of developing Walmart’s seafood sustainability program, which is “well known throughout the seafood industry and NGO groups”, ACS said.

After Redmond left Walmart, he formed Epiphany Group LLC, a company that focuses on consulting to the deli and seafood industry on environmental and business solutions. In that capacity, Redmond worked with several large global retailers, manufacturers and NGOs.

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