FishChoice unveils sustainable seafood self-assessment for businesses

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June 16, 2017, a sustainable seafood sourcing tool that connects retail, restaurant, and institutional seafood buyers to suppliers of sustainable seafood products, has introduced a new facet to its online platform.

The new feature will allow registered members to personalize their dashboards to track content and enable their businesses to better address sustainable seafood on their own, according to Katherine Miller, the senior director for food policy advocacy for the James Beard Foundation, a FishChoice partner.

“As part of our Smart Catch pilot program, we are using this tool to help chefs better understand the fish and seafood they are serving,” Miller said. “This new tool manages and updates the sustainable seafood information for chefs and makes it easy for them to get additional information and make changes to their menus. Using this tool, chefs are empowered to make a greater positive impact on our seafood supply.”

A key feature of the new My FishChoice Sustainable Seafood platform, the assessment tool is available free of charge to interested businesses. The updated online dashboard allows businesses to access “an up-to-date, item-by-item sustainability analysis of their seafood products, several charts that show total and segmented sustainability details, and tracks changes in sustainability over time,” FishChoice said.

“Sustainable seafood information is becoming more complex and changing more frequently. Last year alone, we saw over 300 updates on sustainable seafood assessments. We want to increase the ability for businesses to address seafood sustainability on their own, and our new platform is a big step in that direction,” FishChoice Director of Operations Justin Boevers said.

Among the other suite of features available on the My FishChoice Sustainable Seafood Platform are the ‘My Suppliers,’ ‘My Products,’ and ‘My Sources’ dashboards, which collect content from’s 500-plus supplier members, upwards of 4,400 product listings and more than 2,500 sources of sustainable seafood assessments respectively.

For the future, plans to build an interface within the My FishChoice Sustainable Seafood Platform that offers business guidance on implementing sustainable seafood; the company is also looking to develop sustainable seafood transparency reports within the system as well as opportunity listings to support seafood improvement projects and programs.

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