Holland America first cruise line certified sustainable for Alaska seafood by RFM

Published on
September 7, 2022
A Holland America line cruise ship.

Holland America Line has been awarded Responsible Fisheries Management (RFM) certification, making it the first and, thus far, only cruise line to achieve the credential.

RFM is a third-party certification program for wild-capture fisheries and is aligned with the United Nations Food and Agriculture Organization (FAO) Code of Conduct for Responsible Fisheries, the comprehensive set of international standards and best practices for wild fisheries. RFM certified all six of the cruise line's ships that sail to Alaska following an independent audit, according to Holland America, the Seattle, Washington, U.S.A.-based subsidiary of Carnival Corporation.

"Holland America Line has shared Alaska adventures with our guests for 75 years, and supporting sustainable fishing and local business is an important commitment for us," Holland American Line President Gus Antorcha said in a press release. "We've pledged to buy and serve only local, sustainable, fresh seafood on Alaska voyages, and RFM certification is a crucial step in the commitment to sustainability that we share with our guests and fishing families of Alaska."

RFM said its eco-label informs consumers about the origin of the certified seafood from fisherman to processor to the guest's plate.

“Usage of the RFM logo signifies a commitment to a distinctive chain-of-custody program that assures buyers and guests their seafood is legally harvested, obtained from responsibly managed certified sustainable fisheries, and can be traced back to its origin,” it said in a release.

The RFM certification announcement comes on the heels of Holland America Line's newly formed partnership with the Alaska Seafood Marketing Institute.

"We applaud Holland America Line for its longstanding commitment to sustainable seafood and its hard work to become the first cruise line to offer RFM certified Alaska seafood," RFM Board Member Tomi Marsh said. "Alaska fisheries are highly valued as an integral part of the culture of coastal communities. Thus, fisheries are carefully managed, including input by locals, with a priority for sustainability in a constantly changing ocean in order to ensure that these fisheries are available for the next generation. Holland America Line's support for RFM not only highlights its dedication to sustainability, but also its dedication to promoting local values."

Photo courtesy of Holland America Line

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