Adelaide, Australia-based Ocean Kind, which recycles plastic from end-of-life fishing gear for use in manufacturing, has reached a new milestone, announcing that it has now processed 425 kilograms of fishing rope that has been converted into clean, shredded polypropylene.
Ocean Kind Founder Clair Crowley announced the achievement on LinkedIn, saying that “this collaboration highlights that innovation and sustainability still moves forward."
Crowley touted the circular nature of recycled plastics, which she said pull usable polypropylene out of the waste stream, reducing manufacturing’s reliance on new plastics and cutting emissions through the use of local sourcing networks.
Crowley thanked Ocean Kind partners Dinko Tuna and the Australian Southern Bluefin Tuna Industry Association (ASBTIA), which supported the project, as well as Green Industries and iAccelerate/FRCD-Fisheries Research and Development Corporation for grant support.
ASBTIA is the representative organization for the southern bluefin tuna-fishing and -ranching industry in Australia, representing 90 percent of the nation’s bluefin quota. It has long been recognized for its commitment to sustainability, achieving a Friend of the Sea certification in 2020 and a Marine Stewardship Council certification in 2025, the latter of which recognized that the fishery had made a significant recovery from its once-threatened status.
Founded in 2022, Ocean Kind has embraced South Australia's goal of reducing avoidable waste to landfills to zero by 2030, aiming to create what the organization calls “a new supply chain for recycled polypropylene" that can be used in a variety of industries.
