UK canned tuna producer garners Greenpeace praise

After gaining positive recognition in Greenpeace’s 2015 Tuna League campaign report, the Chester-based The Reel Fish Co. is looking to continue along the sustainability path.

According to Bryn Scadeng, co-founder of The Reel Fish Co., the company’s mission of fishing for future generations has been validated by the NGO report, and is stronger than ever.

“Greenpeace’s annual Tuna League is the result of 12 months in-depth research and as such, is hotly anticipated by retailers and consumers alike. We are tremendously honoured to be mentioned within this body of work and to be formally recognised as a #JustTuna brand. The Reel Fish Co.’s ‘fish for future generations’ mantra has never been more relevant and we will continue on our mission to produce sustainably caught pole and line tuna which benefits the local community in which it was sourced,” said Scadeng to the Bdaily.

The NGO gave the company “a huge hat tip for their continued commitment to sustainability…sourcing 100 percent pole and line caught tuna.” Meanwhile, brands like John West were accused by Greenpeace in the report of providing canned tuna that violated sustainability pledges. Waitrose, like The Reel Fish Co. were celebrated by the NGO as standard-setters in the sector.

The Reel Fish Co. employs the costal state model, which assures that fish is processed within the country where is it caught. The company offers skipjack tuna products in brine, spring water and sunflower oil.


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