Young’s recognized for sustainable seafood

By

SeafoodSource staff

Published on
March 7, 2010

Young’s Seafood on Monday announced that its Fish for Life program captured a European Business Award for the Environment (EBAE).

The Fish for Life program was launched in 2003 in response to the challenges of long-term protection of fish stocks and the marine environment. The program encompasses detailed criteria and a stringent assessment process to ensure that all the fish used by Young’s is responsibly sourced. The Fish for Life logo appears on every Young’s package.

The program is one of four UK winners in the EBAE’s management category. This is the fifth award for the Fish for Life program in the last three years.

“Naturally, we are absolutely delighted that the quality of our Fish for Life standard has once again been independently recognized,” said Mark Escolme, Young’s managing director. “Used as an on-pack label, Fish for Life has the key benefit of providing straight-forward consumer reassurance that all Young’s fish — of whatever type — has been responsibly sourced.”

Young’s was one of 11 UK companies to receive an EBAE. All winners now go forward to the next stage of the awards and will be assess later this month.

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