Aldi UK has launched a new Live Healthy logo that will accompany its products that contribute to a healthy, balanced diet, including seafood.
The new logo highlights products that align with a healthy diet as defined by the U.K.’s Eatwell Guide and also aims to help the company achieve its goal of generating 85 percent of its sales from healthy products by 2027.
The Live Healthy logo will roll out on selected own-label products at more than 1,000 grocery stores. The retailer did not detail specific seafood products that would feature the logo but confirmed that it will be on such other products as fresh produce, soups, and yogurts.
“At Aldi, our mission has always been to make a variety of healthy food affordable for all,” Aldi UK Chief Commercial Officer Julie Ashfield said. “We know our customers want affordable, healthier options that fit into their everyday lives. The ‘Live Healthy’ logo is a simple, trustworthy signpost to help them do just that – without compromising on price or taste.”
Elsewhere in the firm, Aldi UK also announced it is offering its “biggest ever” range of Christmas sandwiches, including two seafood options.
The new Specially Selected Seafood Cocktail Bloomer includes king prawns combined with a Marie Rose cocktail sauce, lemon juice, and Apollo leaf lettuce on malted bloomer bread. The sandwich retails for GBP 2.75 (USD 3.67, EUR 3.16).
Another new sandwich, the Salmon and Soft Cheese Sandwich is “a Christmas classic,” Aldi said, in which Scottish salmon is “delicately infused” with lemon and finished with black pepper, along with a creamy soft cheese on wholemeal bread. It retails for GBP 2.49 (USD 3.33, EUR 2.86).
Discount grocery stores like Aldi have performed well in the U.K., especially as rising inflation has forced customers to prioritize value. As a result, in the 12 weeks to 10 August, sales at Aldi rose 4.8 percent and secured 10.8 percent share of the overall U.K. grocery market, according to Worldpanel.
Similarly, Aldi competitor Lidl GB, the fastest growing brick-and-mortar grocery company in the U.K., reported 7.9 percent growth in revenue to GBP 11.7 billion (USD 15.6 billion, EUR 13.4 billion) in fiscal year 2025, which ended 28 February, along with an increase in operating profit, rising from GBP 220.8 million (USD 294 million, EUR 253 million) in fiscal year 2024 to GBP 314.1 million (USD 419 million, EUR 360 million) in 2025.
“More households are choosing to shop with us more often because we continue to deliver on our promise of outstanding quality at the lowest possible prices,” Lidl GB CEO Ryan McDonnell said. “Over the last year, we have continued to operate with our discounter efficiency at the heart of everything we do, all while investing strategically in areas that will benefit our people, suppliers, and communities.”
Lidl GB plans to open 13 new stores before Christmas and a total of 40 new stores before the end of the current fiscal year, which ends 28 February of next year.
