Asda is overhauling its fish counters with a new three-step system of buying fish in a bid to boost sales and improve its quality credentials.
The service, launched in 302 stores today, lets consumers choose from 20 varieties of fish and a selection of 11 “Chosen by you” marinades, sauces, flavored butters and crumb toppings. Shoppers can also choose to have the fish served in a microwave bag, oven bag or BBQ foil tray. The service will cost GBP 4 for two fish portions (including container and flavoring).
It follows earlier trials at four of the retailers’ stores, which lead to a 15 percent increase in sales.
