BigFish Brand launches new frozen fish cake range

Published on
October 16, 2018

Grimsby, United Kingdom-based supplier JCS Fish has introduced a new range of frozen fish cakes under its BigFish Brand. 

Available in four recipes, the range “combines fish with chunky potato (sourced locally in Lincolnshire) and coated in a light crisp crumb,” JCS Fish said in a press release announcing the new line. 

The recipes comprising the range include: Salmon, featuring an Atlantic salmon fillet and Lincolnshire potato, seasoned with herbs; Thai Salmon, featuring an Atlantic salmon fillet, Lincolnshire potato, and peppers with a “fresh and fragrant” Thai spice seasoning; Cod, featuring a cod fillet and chunky Lincolnshire potatoes that have been seasoned with herbs; and Smoked Haddock, featuring lightly-smoked haddock, Lincolnshire potatoes, spring onions, cheese, and seasoning. 

BigFish’s new frozen fish cakes cater to current consumer trends that situate breaded products and ease of preparation as key factors in purchasing decisions, according to Jack Coulbeck, commercial manager of JCS Fish. 

“Breaded convenience products such as these fish cakes are bang on trend with consumer demand,” Coulbeck said. “Also, growth in frozen seafood continues to outpace that of chilled[i] so our new fish cake range is perfect for any retailer – big or small - looking for quality ‘fast fish’ solutions for the freezer cabinet.”

Housed in fully-recyclable cardboard cartons, the new BigFish range also plays to JCS Fish’s long-term mission to reduce waste and maximize recyclability across its products, added Coulbeck. 

“We’re also proud to have been able to put these cakes in a totally recyclable, plastic-free packaging solution as part of our company-wide drive towards less waste and more recyclability,” he said. 

One 240-gram pack of BigFish Brand Fish Cakes, consisting of two fish cakes per pack, has a suggested retail price of EUR 2.99 (USD 3.46). The range is already listed with Ocado, the British online retailer JCS Fish officially contracted with in August 2018. The new fish cake line joins BigFish Brand’s Salmon Bites and Goujons as available for purchase on the e-commerce platform.  

“We are delighted to have achieved national distribution with Ocado for these products, which takes salmon into the same territory as fish fingers and scampi. Breaded products are very much part of a fast-growing consumer trend for ‘comfort’ foods, so this range is a great fit with the market,” Coulbeck said of the Ocado contract in August. 

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