Tampa, Florida, U.S.A.-based shrimp supplier Cox’s Seafood debuted a new line of frozen value-added shrimp at the 2026 Seafood Expo North America (SENA), featuring several unique flavors in a convenient, easy-to-prepare format.
In development for more than a year, the new products align with a variety of trends playing out across the U.S. food industry, according to Cox’s Senior Vice President Vnay Bedi, including simple and healthy ingredients, value, and bold flavors that target multiple demographics and support American fisheries.
“We are in a position to tell a unique story and to drive more trial and repeat purchases, bringing more demographics into seafood,” Bedi said.
The new line includes such flavors as Kickin’ Tikka Masala, which was a finalist for Best New Retail Product at the 2026 Seafood Excellence Awards, as well as Garlic Butter Scampi, Zesty Cilantro Lime, Sweet Orange Ginger, and Smokin' Cajun Spice. The frozen raw shrimp used for each product, paired with a seasoning packet, can be cooked, stirred, and served in about five minutes, delivering a quick, healthy, restaurant‑quality meal, Bedi said.
Established over four decades ago, Cox’s Seafood has continued to evolve alongside changing consumer preferences, as more Americans cook at home and prioritize domestic, sustainable, and chemical-free seafood, Bedi said.
Even as prices rise across food categories, seafood continues to deliver strong value through nutrition, versatility, and taste, according to Bedi.
“We focus on offering a range of accessible options and helping consumers feel confident making seafood a regular part of their meals,” he said.
Aiding such efforts has been programs like the Seafood Nutrition Partnership’s (SNP) “Fall in Love With Seafood” campaign, Bedi said.
Bedi, who besides his role at Cox’s is the co-chair of the National Seafood Council’s Task Force Marketing Committee, said SNP’s program is helping to raise awareness and sales of seafood like Cox’s products.
“Through thoughtful product selection, engaging promotions, and consumer education, the program helps shoppers understand how quality seafood can fit into their lifestyles and budgets. It reinforces that seafood can be both a premium experience and a smart, accessible choice,” Bedi said.
Cox’s new shrimp lineup will be available in retail stores across the country this June.
