Portland, Maine-based supplier Bristol Seafood has rolled out its ready-to-cook brand of seafood products, My Fish Dish, to all 62 Quality Food Centers (QFC) locations, the company confirmed on 1 October.
A Kroger-owned chain of supermarkets with its headquarters in Bellevue, Washington, QFC launched Bristol’s My Fish Dish offerings in September. The range, which includes scallops, cod, wild sockeye salmon, and Atlantic salmon in three different flavors, “addresses the primary barrier to seafood discovery and ease of preparation,” said Joshua Dooley, the meat and seafood sales manager at QFC/Kroger.
“Pairing all-natural, sustainably sourced seafood with the included compound butters, seasonings, and marinades takes all of the guesswork away from creating a delicious, high quality, high protein meal,” Dooley explained. “Bristol Seafood is already a trusted brand with our shoppers and the launch is off to a fantastic start.”
Sold both in frozen and slack formats, My Fish Dish can be prepared in three simple steps. According to Mary French, the procurement manager for Ocean Beauty Seafoods Seattle – which also carries My Fish Dish products – the line is already being met with enthusiasm by consumers.
“Our mission is to deliver the safest and highest quality sustainable seafood products to the world and My Fish Dish fits perfectly. We are thrilled to take our partnership with Bristol Seafoods to the next level. Customer reception has been incredible,” said French.
"Quality, price, and taste all matter to consumers and My Fish Dish delivers on all three,” added Iréne Moon, Bristol’s vice president of marketing. “We are thrilled to launch this product line in the Pacific Northwest with our partners at QFC and Ocean Beauty.”
First announced in March 2019, My Fish Dish was incepted “to give the home cook a convenient way to achieve restaurant results,” Bristol said. The range – which was featured in SeafoodSource’s latest “Top 25: Seafood Product Innovation” list – aims to “fill a void” with products that have clean ingredients statements, that are high-quality and sustainable, as well as simplistic and easy in their preparation requirements, Bristol CEO Peter Handy told SeafoodSource last month.
“Simplicity. It doesn’t have to be easy, but it has to be simple,” Handy stressed regarding the general makeup of the line.
Photo courtesy of Bristol Seafood
