Korea launches global seafood brand

Published on
November 6, 2017
K-FISH

The Republic of Korea has announced the global launch of K·FISH, the first government-certified fishery exports brand of seafood for the region.

The launch will be held on 9 November in Los Angeles, California, since the brand will first be marketed in the United States. Then, K·FISH will roll out to China and other Asian countries, and move on to Europe, South America, and the Middle East in 2018.

"The launch of K·FISH in the U.S. market is expected to help the American consumers to recognize Korean seafood products as premium food items that are clean, safe, and reliable,” said South Korea’s Ministry of Oceans and Fisheries in a statement from K·FISH.

The seafood is produced under strict management regulations, meticulous quality control, and systemic evaluation standards, according to K·FISH.

Offerings include: canned and pouched tuna, fresh and processed abalone, fresh flatfish, frozen oysters, red snow crab, fish cakes (steamed, grilled, fried, and fish meat sausage), squid (seasoned), conger fillets, Miyok/sea mustard (dry), Gim/ laver (dry and seasoned), and sea cucumber (dry).

The seafood is caught by Haenyeo, traditional Korean female divers who dive for fish and other seafood without the use of oxygen tanks and avoid harvesting seafood during the breeding season, according to K·FISH. 

“The value of the culture of Jeju Haenyeo has been recognized around the world by its official entry in the UNESCO Intangible Cultural Heritage list in 2016,” the brand said.

The K·FISH trademark is registered in 36 countries, including the United States, the European Union, Japan, and China, and the application process is under in review in 16 countries, including Russia and Vietnam.

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