The Marine Stewardship Council, the Non-GMO Project, and Fairtrade America have joined forces to launch a campaign to promote the contribution of third-party certification labels on food products in ensuring sustainable and resilient food systems.
The “Little Labels, Big Impact” campaign will run through January 2023, MSC said in a press release.
The primary objective of the campaign is to ensure consumers are taking note of the Fairtrade Mark, the MSC blue fish, and the Non-GMO butterfly logo in grocery aisles while shopping.
The collaboration of the three organization promotes their “collective mission to change how food is harvested or traded,” MSC said.
Photo courtesy of Marine Stewardship Council