MSC partners with Non-GMO Project and Fairtrade America to launch “Little Labels, Big Impact” campaign

The Marine Stewardship Council, the Non-GMO Project, and Fairtrade America have joined forces to launch a campaign to promote the contribution of third-party certification labels on food products in ensuring sustainable and resilient food systems.

The “Little Labels, Big Impact” campaign will run through January 2023, MSC said in a press release. 

“Joining with Fairtrade America and Non-GMO Project is not only a great way to amplify the important work of our certification programs on sustainable food systems. It is an opportunity to encourage consumers to pay attention to the labels on food products they’re buying or already have in their kitchens,” MSC U.S. Program Director Nicole Condon said. “A lot of dedicated time and effort went into those labels – from the harvesters to the auditors, to the brands themselves – so that shoppers have a clear option to shop their values among products with trusted third-party verification. Looking for these three labels is a great way to start the new year on a positive foot, for both people and the planet.”

The primary objective of the campaign is to ensure consumers are taking note of the Fairtrade Mark, the MSC blue fish, and the Non-GMO butterfly logo in grocery aisles while shopping. 

The collaboration of the three organization promotes their “collective mission to change how food is harvested or traded,” MSC said. 

Photo courtesy of Marine Stewardship Council