New Zealand King Salmon is misleading consumers with claims the diet fed to its fish replicates what salmon eat in the wild, says a Consumer New Zealand report.
The report, released on Monday, also accuses New Zealand salmon farmers of overstating levels of healthy omega 3 oils in labels on five smoked salmon products.
King Salmon chief executive Grant Rosewarne, whose company produces virtually all farmed salmon in New Zealand, countered that feeding fish to fish was unsustainable. His company stood by the testing of its products and did not plan any recalls.
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