Saucy Fish adds chilled line to be sold through Ocado

Published on
January 31, 2020

The Saucy Fish Co. is expanding its chilled range with a new line of Fish & Sauce products.

Available through Ocado, the line of four products can be prepared in 20 minutes, the company said in a press release.

“After a successful and long-standing relationship with Ocado, we are delighted to be expanding our chilled Fish & Sauce offering with the online retailer,” Saucy Sales and Marketing Director Amanda Webb said. “Our existing Fish & Sauce products prove very popular with Ocado shoppers, so we are certain the NPDs will be just as positively received. We’re proud to introduce more flavorsome meal solutions for time-poor consumers.”

Its four flavors of Fish & Sauce include Cod with Red Chilli Drizzle, Sea Bass with Sweet Soy and Chilli, Basa with Teriyaki Sauce, and Smoked Basa with Vintage Cheddar and Chive Sauce .

The launch will be supported by a multichannel marketing campaign across public relations, social, influencer and paid media, “with Saucy Fish creating engaging video content to depict its bold and playful personality,” the supplier said.

Last year, Saucy Fish launched Cod Croquettes in Asda and Ocado, along with a family friendly four-pack of fishcakes in The Food Warehouse, by Iceland. And in September, it created a partnership with Ocado Zoom, a home delivery service.

The brand also launched its first products in Australia, listing three saucy-centered fishcakes varieties in 900 Woolworths stores nationwide.

Photo courtesy of The Saucy Fish

Contributing Editor



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