Scottish Quality Salmon (SQS) on Tuesday announced that sales of Label Rouge Scottish Salmon increased 19 percent to 7,251 metric tons last year, up from 6,099 metric tons in 2008.
The record sales are credited to support from the Scottish government through a European Fisheries Fund grant. In addition, SQS launched a new marketing campaign to continue to promote salmon.
First Minister Alex Salmond on Tuesday launched the campaign along with Scott Landsburgh, chief executive of SQS, and Michel Blanchet, president of the Master Chefs of France.
The campaign includes a Web site to support a series of seasonal promotions targeting the seafood trade and consumer markets in France. As the campaign develops this year, new markets including Belgium, Switzerland, Germany and the Netherlands will be targeted.
“Scottish salmon was the first non-French food to receive the highly-prized Label Rouge designation, and the product has recently achieved the milestone of the export of 20 million fish since it first received the prestigious accolade in 1992,” said Salmond. “It is an ideal time to launch a fresh campaign that can reach out to discerning chefs and consumers in France and beyond. The Scottish government is very pleased to support this latest initiative which will showcase Scotland’s reputation for fine food and drink and secure Label Rouge Scottish Salmon’s continued place at the top table of world cuisine.”
