An on-demand video of the 2025 Seafood Expo North America (SENA) panel “The U.S. Sushi Market – Presented by the NFI Sushi Council” is available free for SeafoodSource Premium members and for USD 350 (EUR 302) to non-members through the Complete Digital Ticket: Seafood Expo North America 2025.
A group of experts including National Fisheries Institute (NFI) Senior Market Analyst and Director of Programs Richard Barry, Advanced Fresh Concepts CEO and President Jeffery Seller, Culimer USA LLC CEO Michael McNicholas, and Whole Foods Market Principal Program Manager Mindy Hauge took on the topic in a panel advertised as follows:
Sushi is a vehicle for seafood consumption. As both a luxury restaurant preparation and an everyday grab-and-go retail item, the seafood-centric cuisine has evolved to meet a spectrum of consumer needs appealing to flavor, health, and convenience trends.
Circana reports sushi retail sales volume has grown 43 percent since 2019 with USD 2.4 billion [EUR 2.1 billion] in 2023 sales. While overall sales support an expanding category, well-defined and widely available sushi market intelligence remains scant.
A SENA panel of supply chain experts from the NFI Sushi Council will discuss the major trends moving the U.S. Sushi Market forward presented with key data points.
Founded in 2024, the NFI Sushi Council is a pre-competitive collaboration that endorses best practices for supplying and serving sushi and sashimi products. A year into its mission, the council includes 30 members spanning the harvester, distributor, and end-user sectors.
During the panel session, leading sushi stakeholders will discuss the consumer behaviors driving sushi consumption, how to maintain a robust and quality supply chain, establishing an industry consensus on “sushi and sashimi grade,” and opportunities for the broader seafood industry to capitalize on the sushi boom.
This year's SENA, which took place 15 to 17 March in Boston, Massachusetts, U.S.A., featured a comprehensive conference program of live panel events focusing on topics chosen to be of vital interest to the seafood industry.
The more than 25 individual presentations from SENA featured exclusive information and insight from seafood industry experts on a range of topics, including diversity in the seafood industry and how the sector can best navigate current economic, energy, and trade policies.
