Upscale seafood diner planning more China openings

Published on
November 6, 2017

Two more outlets are set to be opened in China by a Singaporean seafood restaurant operator focused on wealthy city diners. 

Zhen Bao Seafood (also known as the Jumbo chain), targets wealthy Shanghai diners from office locations, but has signaled it wants to open outlets in five-star hotels across China. The announcement was made to the Singapore Straits Times newspaper. 

The firm, which has three outlets in Shanghai and one in Beijing, concentrates on traditional recipes such as one-kilogram Alaska crabs served with hot peppers. The firm clocks an average spend of CNY 200 to 250 (USD 30.00 to 37.64, EUR 25.50 to 31.88) per head in its outlet in Lai Fu Shi mall, while diners in the IFC Guo Jin Zhang (also known as the International Finance Centre) spend in excess of CNY 400 (USD 60.25, EUR 51.00) per person.

Jumbo has promoted its Singaporean outlets heavily to China’s tourists.

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