Winn-Dixie announced on Wednesday that it finished revamping 51 Jacksonville, Fla.-area stores, including expanding the stores’ seafood department and seafood product mix.
The upgrade is a part of a larger remodeling initiative the Jacksonville-based supermarket chain launched more than two years ago. Winn-Dixie plans to revamp 75 stores annually throughout the Southeast.
The retailer also expanded its produce, floral and meat departments, bakery and pharmacy; increased its selection of wine and organic and natural products; and launched a new slogan: “Fresh Checked Every Day.”
Winn-Dixie has come long way since emerging from Chapter 11 bankruptcy protection in late 2006. In 2005 and 2006, the company closed or sold nearly 400 of its 900 stores and ceased operations in North Carolina, South Carolina, Tennessee and Virginia. Now it operates 515 stores in Florida, Georgia, Alabama, Mississippi and Louisiana.
“We’ve spent the last several years improving our stores, our merchandising and our service,” said Winn-Dixie Chairman, CEO and President Peter Lynch. “Now Winn-Dixie customers in the Jacksonville area, no matter where they shop, will find a fresh and local shopping experience, with enhanced customer service, every time they visit us.”
