A new deal signed between celebrity chef Gordon Ramsay and Lion Capital will see the partnership open 100 new locations across the United States.
Lion Capital, which owns 50 percent of Gordon Ramsay North America (the other 50 percent is controlled by Ramsay), agreed to invest USD 100 million (EUR 89 million) to open 100 new Gordon Ramsay restaurants by 2024, Forbes reported.
As a result, Gordon Ramsay Steak, Gordon Ramsay Pub & Grill, and Gordon Ramsay Fish & Chips will expand across the U.S. In addition, Ramsay will introduce two new concepts in the U.S.: Gordon Ramsay Street Pizza and Gordon Ramsay Bread Street Kitchen, which he calls “a modern Cheesecake Factory,” according to Forbes.
“I fell in love with this country 20 years ago. There’s a will here. My goal, right now, is to establish one of the most exciting food brands in America,” Ramsay told Forbes.
While most of Ramsay’s concepts feature seafood, his Gordon Ramsay Fish & Chips eatery provides a significant opportunity for seafood suppliers. The two locations of that eatery – one in Caesars Palace in Las Vegas, Nevada, and the other in Atlantic City, New Jersey – have sold more than 300,000 fish and chips dishes since they opened a few years ago.
Gordon Ramsay Steak also offers a large shellfish menu, along with fish entrees such as Pacific salmon, ahi tuna, Mediterranean sea bass, fried haddock and cod, and Maine lobster.
Ramsay currently operates eight restaurants in the U.S. in Las Vegas, Nevada; Atlantic City, New Jersey; and Baltimore, Maryland, via a partnership with Caesars Entertainment.
