Tastee Choice, Ocean Beauty to unveil new products at Seafood Expo North America

Choice Group’s Tastee Choice brand's new Crawfish Boil product.

The Choice Group and Ocean Beauty are among the bevy of seafood companies launching products at Seafood Expo North America, scheduled to take place 12 to 14 March in Boston, Massachusetts, U.S.A.

After success with its frozen Seafood Boil bags, launched last year, Jersey City, New Jersey, U.S.A.-based Choice Group’s Tastee Choice brand is featuring two new seafood boil bags – Clam Bake and Crawfish Boil – along with Breaded Butterfly and Coconut Butterfly Shrimp in SENA’s New Items display case and at Booth #1549 at Seafood Expo North America.

And Seattle, Washington, U.S.A.-based Ocean Beauty is rolling out a frozen Ocean Beauty Grill House burger along with new foodservice products under its Echo Falls and Icy Point smoked seafood lines. Ocean Beauty will be at Booth #1205 at the expo.

The Ocean Beauty Grill House Burger, which won the Best Foodservice Product award at the 2023 Alaska Symphony of Seafood competition, was created as a red meat alternative “that tastes as good as it looks,” the supplier said in a news release.

Ocean Beauty’s Echo Falls and Icy Point brands are both adding pre-sliced, cold-smoked Atlantic salmon sides to their offerings. Echo Falls oak-smoked pre-sliced sides are made with sustainably sourced fresh Scottish salmon, and Icy Point brand features sustainably sourced Norwegian salmon. Both are cured using traditional recipes and smoked over oak chips. 

We know there are many salmon burgers on the market, but ours is designed to satisfy your appetite like a beef burger, with a great juicy texture and a delicious hearty flavor,” Ocean Beauty National Value-Added Sales Manager Kevin Palmer said. We think it is the-best tasting fish burger on the market and cant wait for our customers to try it.”

In addition, the company is now offering its Echo Falls hot-smoked Atlantic salmon products, which have gained in popularity in six-ounce retail packs, in foodservice packs, the company said. Flavors of the sustainable-sourced Atlantic salmon line include Mexican Chili Lime, Northwest-Style Honey Cure, and Southwest Santa Fe.

Echo Falls is well-known for its authentic recipes and transparent sourcing and our new products carry on this tradition,” Ocean Beauty Vice President of Sales and Marketing Ron Christianson said. These versatile new items fit well on menus across foodservice sectors, from catering to fast casual to fine dining.”

The Choice Group at first thought its original 2.2-pound Seafood Boil bag, launched just over a year ago, would primarily be a seasonal item. But after its initial success, it invested millions of dollars to ... 

Photo courtesy of Tastee Choice and Ocean Beauty


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