Alaska seafood storms Times Square
If Alaska seafood can make it there, it can make it anywhere.
The Alaska Seafood Marketing Institute announced this week that its "Alaska Seafood - Wild, Natural & Sustainable" marketing campaign will be featured in the bright lights of New York City's Times Square.
For 77 days, ASMI's five-second commercial will air on a 520-square-foot full-color video screen. An Alaska salmon swimming upstream and the accompanying tagline will be visible to all New Yorkers and the many tourists who travel through the area.
ASMI estimates that the spot will generate 1.5 million impressions daily. Times Square has been named one of the most visited tourist attractions in the United States by ForbesTraveler.com and is one of New York City's top tourist attractions.
"Key attributes of Alaska seafood are that it is wild, natural and sustainable," said Ray Riutta, ASMI's executive director. "In Times Square we will be reaching a wide audience with these central messages."
The screen is showcased on the CBS "Super Screen" positioned on 42nd Street between 7th Avenue and 8th Avenue.
The Alaska seafood ad will run 15 seconds per hour, in three five-second time periods, for 18 hours a day. This equates to 4,158 five-second spots.