Chilean government ministers, chefs, and seafood marketing executives are on a week-long road trip in China with the mission of consolidating market share for its country’s salmon, squid, and mussels.
A high-profile Chilean delegation led by the Agriculture Minister Claudio Ternicier and Trade Minister Alejandro Buvinic is visiting six cities, including Beijing, Chengdu, and Hong Kong in an effort to engage local chefs and buyers on the merits of Chilean produce, according to the Chilean delegation appearing at Seafood Expo Asia in 7 September.
With the Mandarin slogan “zhi wei zhen cang” (‘Enjoy Delicacies from the Far Ends of the Earth’), the campaign stresses Chile’s “pristine” Pacific waters and the freshness of its seafood.
Produce from Chilean waters can arrive at Chinese customers within 24 hours, Minister Ternicier told a tasting for media at the Park Hyatt Hotel in Guangzhou last week.
Two of the inland cities being visited by the roadshow – Chengdu and Wuhan – are economic hubs in China’s southwestern and central hinterlands.
