Clearwater re-launches Web site

Clearwater Seafoods on Friday announced that it re-launched its Web site.

The new site, which is more interactive and contains more information than the old site, targets chefs and retailers looking for wild, natural, sustainable, reliable and safe seafood, according to the Bedford, Nova Scotia, company.

The site features interactive areas like "Ask the Chef," where Clearwater's culinary consultant, Chef Stefan Czapalay, will respond to questions. It also contains a vessel tracking tool that shows, on a global map and in real time, the company's fleet of 14 vessels along with sailing and landing dates.

"We think the new site more accurately reflects the exceptional value Clearwater offers to our customers around the world," said Rick Betz, the company's sales and marketing executive VP. "In most of our species we own the quota, own and operate the vessels and plants, manage our customer deliveries, and employ our own global sales force. For our largely business-to-business customer base, this is extremely important, as it provides them security and confidence in everything from continuity of supply to traceability. It means one contact, one point of entry. It means accountability. And that's the security customers are looking for — a ‘direct source to the resource.'

"There's a growing need to interact with customers and provide them with information," added Betz. "It isn't enough to sell them a product. For true customer relevance and customer sustainability today, you have to provide solutions. For us this means providing culinary and promotional support, including menu solutions for how to add our products to their restaurants' menu."