New eco-friendly packaging for Ruby Bay line

By

SeafoodSource staff

Published on
December 2, 2012

Acme Smoked Fish Corp. has given its Ruby Bay line of smoked salmon and seafood an environmentally-friendly makeover.

The company has introduced a new package for the products that uses 30 percent less plastic, according to a release issued today.

“We’re pleased to unveil our smaller and more environmentally-friendly Ruby Bay packaging,” said Gabriel Viteri, Acme’s vice president of strategy and business development. “This improvement trails several significant and well-received Ruby Bay innovations.”

The packaging also introduces a new look for the Ruby Bay brand, which was first introduced in 2006. The new design uses a dark charcoal brand color and a new Ruby Bay logo. The products now come in three and 12-ounce sizes for convenience.

The Ruby Bay line includes 17 variations of smoked salmon flavors and species including Irish-style, Scottish-style smoked salmon, smoked wild Sockeye, and smoked wild Coho salmon.

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