Prawns were the most popular big-ticket item on Christmas dinner tables across Australia this year with abundant supplies and discount pricing making them more accessible than ever.
Woolworths said seafood sales broke records across their 890 stores around the country.
''It was our biggest single day for seafood ever," said Woolworths spokesman Benedict Brook.
"Prawns were the standout item with customers as they were in abundance, they were larger than last year and they were well priced."
Woolworths offered large Australian king prawns for AUD 16.99 (USD 17.62, EUR 13.32) kg, a discount of AUD 4.50 (USD 4.67, EUR 3.59) off the normal price, and mediums for AUD 14.99 (USD 15.54, EUR 11.75) kg, a AUD 4 (USD 4.15, EUR 3.14) reduction.
Coles reported selling 400 metric tons of prawns in Christmas week.
"A mammoth 70 per cent of the year's supply of prawns was bought on Christmas Eve," Coles spokesman Jon Church said.
Fresh fruit, particularly berries, cherries and grapes, were also big sellers at supermarkets.
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