Scottish exhibitors set sales target for Brussels

Seafood Scotland expects Scottish exhibitors to haul in sales of more than GBP 30 million at next week’s European Seafood Exposition.

Scottish exhibitors are “confident” that they can match last year’s total of more than GBP 30 million, which was up from GBP 14.4 million in 2010, according to Seafood Scotland.

Seventeen companies selling salmon, whitefish, shellfish, herring and mackerel will exhibit in the 705-square-meter Scottish Pavilion, which is organized by Scottish Development International. A host of other Scotland-based companies will exhibit at the event independently.

“Despite the tough economic environment, Scotland’s food and drink industry is growing at a phenomenal rate. The industry in Scotland has come together to focus on growing markets for premium, healthy and sustainable products of strong provenance. Nothing captures that ambition better than Scotland’s seafood sector,” said James Withers, CEO of Scotland Food & Drink. “Our seafood industry is the driving force behind Scotland’s food exports, which have risen 62 percent in the last four years. The European Seafood Exposition is a fantastic platform to showcase a growing success story for Scotland.”

The three-day European Seafood Exposition kicks off next Tuesday in Brussels.

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