Global food traceability company Trace Register on Tuesday announced that it opened an office in Sao Paulo, Brazil, bringing the Seattle-based company’s total number of regional offices to seven since reopening its doors in 2006.
Laurent Viguie, who created of the No Catch sustainable seafood brand, was appointed VP and will be responsible for all operations in Brazil.
“Brazil is the world leader in beef production, has a major produce industry and, with over 8,000-kilometers of coastline, a huge fishing industry and vibrant shrimp and freshwater aquaculture production. Brazil as a producing country has a significant need for traceability to assure important markets of the quality, safety and origin of the food produced here,” said Viguie. “Trace Register is in the right place at the right time.”
Trace Register founder and CEO Phil Werdal said the Sao Paulo office is a key component of the company’s strategy to provide local, on-the-ground support to Latin America’s food industry, providing traceability for the Brazilian meat, produce and seafood industries.
“Over the past few years, strict new regulations regarding food safety, sustainability and traceability have been put in place around the world. This development has fueled the demand for our solution from leading companies in the world’s major producing areas — China, Asia, Central America and now South America,” said Werdal. “They recognized that product transparency is a huge benefit when it comes to growing and gaining major strategic customers as well as driving operational efficiencies in their business.”
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