Westmorland Fisheries to upgrade lobster operations, introduce new products
New Brunswick, Canada-based Westmorland Fisheries announced on Friday, 20 May it received an investment of CAD 4.7 million (USD 3.6 million, EUR 3.2 million) from the Canadian government to help it update its lobster processing operations.
The company, which operates mostly in the frozen food segment of the industry through its Rock Point brand, will use the investment to improve its Cap-Pelé processing facility, including upgrading its equipment and adopting new technology to support its automation system, according to a press release. The company said the investment will help it develop new lobster products and improve productivity and efficiency.
“This modernization program represents the largest investment in Westmorland Fisheries Ltd.’s history,” company president Russel Jacob said. “The expansion, plant enhancements and new equipment will result in a stronger, more efficient and more innovative Westmorland, better positioned to capitalize on growing demand for lobster products all around the world.”
The Government of Canada, through the Atlantic Canada Opportunities Agency’s Business Development Program, is providing a CAD 4,321,000 loan towards the project, while the Province of New Brunswick is contributing CAD 410,000. Westmorland will also use a CAD 5.7 million (USD 4.3 million, EUR 3.9 million), financed through the Business Development Bank of Canada, to complete its upgrades.
Founded in 1973, Westmorland Fisheries operates a 78,000-square-foot processing plant in Cap-Pelé, producing a range of products including lobster meat, whole lobster and raw tails for retail and foodservice customers in North America, Europe and Asia. It employs a workforce of more than 400 employees during its peak summer production season.
“New Brunswick has abundant natural resources and our products are in demand around the world. Westmorland Fisheries Ltd. is a cornerstone of the lobster industry and an important employer in southeastern New Brunswick, I am pleased that the Government of Canada can support WFL to further build a solid foundation right here in Cap-Pelé,” Hon. Dominic LeBlanc, Leader of the Government in the House of Commons and Member of Parliament for Beauséjour, said in the release.