Why the term "blue economy" won't attract investors with Pedro Bobião

The term "blue economy" has become a common phrase within the seafood industry, shorthand for sustainable economic activity tied to the ocean. But is the term actually moving the industry forward, or just muddying the waters?

 

In today’s episode, we speak with Pedro Bobião, founder and managing director of Vide de Grunwald, a Lisbon, Portugal-based consultancy specializing in territorial development, internationalization, and the blue economy. Bobião argues that “blue economy” isn’t a helpful label when talking with outside investors. Instead, he says, seafood companies should pitch more specific, traditional business propositions that investors already know and understand.

 

Get practical insight on responsible tuna and squid supply chains from industry experts shaping the future of seafood. Free to attend.

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Seafood2030 Forum: Designing Responsible Supply Chains: Tuna and Squid | SeafoodSource

 

Theme music: "Relaxed Podcast Beat" by Tunetank via pixabay.com

 

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