Social media is rapidly becoming one of the most powerful communication and marketing tools in seafood, particularly in the world of chefs and foodservice. In fact, because of its highly visual appeal and necessary role food plays in everyone’s lives, it is one of the easiest subjects to present in all forms of social media.
More and more, chefs are sharing their unique and mouthwatering creations with a wider audience through social media. And fishers and farmers are getting comfortable sharing their freshly caught or picked harvest to illustrate a slice of their life, giving outsiders a closer connection to the source of their food, and injecting some personality into their meals.
One group providing a platform for chefs to share recipes and images, and for companies to give chefs a chance to try something new, is Chef’s Roll, which calls itself “LinkedIn for chefs.”
Chef’s Roll has become a global culinary community of professional chefs (culinary student to Michelin-starred), food authors, broadcasters, photographers and other industry professionals, designed to let people in the culinary world tell their story, showcase their talents, and connect with potential clients, according to a Fox News report.
Chef’s Roll has cast a wide net through social media, garnering more than 420,000 followers on Instagram and 354,000 followers on Facebook.
Sustainable seafood companies have been a strong player with Chef’s Roll, educating chefs about the importance of creating a sustainable seafood industry for future generations, and giving a greater awareness of the global world of seafood. In this Culinary Corner, Chef’s Roll shared with SeafoodSource their its leading chef ambassadors’ top five favorite sustainable seafood dishes.
