Barramundi, salmon, and shrimp are the highlights of a new line of frozen seafood bowls from LoveTheWild.
LoveTheWild features farmed seafood in frozen seafood meal kits, which are now available at Whole Foods Market nationwide, as well as at Fresh Direct, Wegman’s, Target, and numerous independent grocers in the United States.
“There’s a notable gap when it comes to seafood options in the single-serve frozen meal category, so we saw an opportunity to offer a sustainable, restaurant-quality alternative,” Jacqueline Claudia, CEO of Boulder, Colorado, U.S.A.-based LoveTheWild, told SeafoodSource. “Our products are different in every way: We provide full traceability on our package, we use only clean ingredients and sustainable seafood, and our bowls taste like you what you’ve come to expect from eating out, not what you’re used to getting in a microwaveable frozen meal.”
LoveTheWild is launching the line of four bowls at Natural Products Expo West, taking place from 7 to 11 March in Anaheim, California.
The bowls include: Baja Fish Taco Bowl with Barramundi (gluten-free), Sweet and Spicy Korean BBQ Bowl with Salmon, Craft Ale Scampi Bowl with Shrimp, and Hawaiian Style Tropical Bowl with Barramundi (gluten-free).
The bowls can be made ready to eat in five minutes, and include whole grains along with “bold flavors inspired by regional cuisines,” according to Claudia.
“We’re incredibly excited to offer consumers another convenient way to enjoy clean seafood meals without the stress,” Claudia said. “We believe that responsible aquaculture, and more access to easy-to-prepare, delicious seafood meals, can have a huge positive impact on human health.”
While LoveTheWild did not name specific suppliers for the new line, the supplier “only works with the finest aquaculture facilities in the world and that will not change for this new product line,” Claudia said.
“Each farm we work with is handpicked, and undergoes a rigorous vetting process to ensure that they share our commitment to environmental stewardship, quality, integrity, and transparency,” she said
The bowls will not be available in retail outlets until fall of 2018.
