From test to table: Mastering seafood innovation and new product development | Product
Peterson has 20-plus years of experience in consumer-goods marketing with Gorton’s of Gloucester, where she played a big role in the launch of several new seafood products and lines and Nicholson knows a thing or two about seafood innovation — since 2009, his company has captured four top prizes at two new product competitions — the International Boston Seafood Show’s Seafood Excellence Awards and the European Seafood Exposition’s Seafood Prix d’Elite.
As an attendee you will:
- Take away strategies for launching a new product into a retail market
- Learn how to develop a unique selling proposition that will deliver results
- Understand the importance of knowing your customer
- Discover ways to tap creativity and innovation when approaching product development
- Following Peterson's 30-minute presentation, she, along with Nicholson will be available to answer your questions during a 30 minute Q&A session.
Speaker(s)/Moderator(s):
Steven Hedlund, editor, SeafoodSource (Moderator)
Nancy Peterson, president, Emerging Brands Marketing, South Hamilton, Mass.
Stephen Nicholson, director of culinary innovations, MacKnight Smoked Salmon, Miami
Duration: 1 hour 11 minutes
