Jason Holland

Jason Holland

Contributing Editor reporting from London, UK

London-based seafood writer and communications consultant Jason Holland has been a contributing editor to SeafoodSource.com since January 2010. Jason has more than 25 years of experience as a B2B journalist and editor – a career that has taken him all over the world. He believes he found his true professional calling in 2004 when he started documenting the many facets of the international seafood industry and he’s particularly proud of the strong, collaborative relationships he has formed at all stages of the supply chain.


Author Archive

Published on
March 28, 2024

Faroe Islands-headquartered salmon farmer Bakkafrost Group has had to contend with several issues in its bid to turn its Scottish operations around, and while these operations are still “in red numbers,” there are strong indications that the future is bright in Scotland, Bakkafrost CFO Høgni Dahl Jacobsen recently said at the 2024 North Atlantic Seafood Forum (NASF) in Bergen, Norway.

“In the Faroes, we have a very

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Published on
March 27, 2024

Though 2024 is unlikely to see large spikes in salmon production, an additional 1 million metric tons (MT) of the fish could be produced on an annual basis by 2030, according to Pareto Securities Analyst Sander Lie.

Speaking at the 2024 North Atlantic Seafood Forum (NASF) in Bergen, Norway, Lie said new technology will play an increasingly important role in achieving that production benchmark, citing “quite significant growth” likely

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Published on
March 26, 2024

The farming of salmon on land – from egg to market-size fish – is becoming increasingly feasible and reliable, according to Kontali Lead Salmonids Analyst Lars Daniel Garshol.

Garshol said Kontali is becoming “more and more optimistic” about the land-based salmon-farming sector given the number of production facilities and large-scale operations that will soon come onstream.

“This is an important stepping stone from

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Published on
March 26, 2024

Reykjavik, Iceland-headquartered Iceland Seafood International (ISI)’s performance in 2023 was marred by price fluctuations, uncertainty in key markets, and decreased purchasing power driven by inflation that negatively impacted demand, leading some consumers to switch to less-expensive proteins, ISI Chair Birna Einarsdóttir said at the group’s annual general meeting on 21 March.

Now, with ISI’s sale of Iceland

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Published on
March 25, 2024

Tucked away in the northwest Scottish lochs, Wester Ross Fisheries is a company and brand that has been built on the foundation of doing things carefully and as naturally as possible, with its hand-fed fish reared slowly without medicine and with minimum handling.

Under the three-decade stewardship of recently retired Gilpin Bradley and a committed management team, the business has thrived; Wester Ross’s salmon is not only prized among

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Published on
March 20, 2024

AIPCE-CEP is turning its attention toward addressing consumers' misconceptions around seafood.

The representative body for E.U. fish processors and traders has outlined plans for a seafood sustainability manifesto identifying the association's goals for getting more information about seafood to European consumers.

“I have been [in the] sustainability [sector] for almost 16 years, and I strongly believe that sustainability is a big

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Published on
March 18, 2024

Norwegian salmon feed prices have exploded over the past decade, and if the problem has any chance of abating, self-imposed restrictions around marine ingredient replacements need to be removed, according to Skretting CEO Therese Log Bergjord.

Speaking at the North Atlantic Seafood Forum (NASF) 2024 in Bergen, Norway, Bergjord urged the entire supply chain to work together to “break the curve” and take action to both control

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Published on
March 15, 2024

British consumers are more worried about sustainability in seafood than in any other food category, and with many wanting more information related to their seafood purchases, the industry has a responsibility to do more to educate consumers, according to Marks & Spencer (M&S) Aquaculture and Fisheries Manager Linda Wood.

Speaking at the 2024 Norway-U.K. Seafood Summit, held at Fishmongers’ Hall in London, England, on 27

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Published on
March 13, 2024
China purchased a record 80,000 metric tons (MT) of fresh Norwegian farmed salmon in 2023, as trade between the two countries got fully back on track following Covid-19, according to Norwegian Seafood Council (NSC) China Director Andreas Thorud. Speaking at the 2024 North Atlantic Seafood Forum (NASF),  which took place in Bergen, Norway, from 5 to 7 March, Thorud said the Covid years were very challenging in China from both a demand and supply… Read More
Published on
March 11, 2024

Salmon has become more expensive than other protein options in recent years, which has placed heavy pressure on the industry to justify those premium prices, according to Cargill President and Aqua Nutrition Group Leader Helene Ziv-Douki.

Speaking at the 2024 North Atlantic Seafood Forum in Bergen, Norway, Ziv-Douki said Cargill is convinced sustainability will be key to justifying prices. 

Within the scope of sustainability, she said, the

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