Jason Holland

Jason Holland

Contributing Editor reporting from London, UK

London-based seafood writer and communications consultant Jason Holland has been a contributing editor to SeafoodSource.com since January 2010. Jason has more than 25 years of experience as a B2B journalist and editor – a career that has taken him all over the world. He believes he found his true professional calling in 2004 when he started documenting the many facets of the international seafood industry and he’s particularly proud of the strong, collaborative relationships he has formed at all stages of the supply chain.


Author Archive

Published on
November 2, 2023

U.K. seafood brand LEAP has brought back an advertising icon of the 2000s as part of its largest campaign to date, aimed at getting the British public to eat more wild-caught fish.

Big Mouth Billy Bass, a wall-mounted fish that lip-syncs songs and has been featured in several TV shows and movies, is back, but this time, it’s in giant animatronic form outside Waterloo – the United Kingdom’s busiest railway station –

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Published on
October 26, 2023

North Yorkshire, U.K.-based family-owned seafood business Whitby Seafoods recently pulled out of its purchase of Kilhorne Bay Seafoods due to the resource-heavy process required to finalize the deal.

Whitby Seafoods, the country’s largest scampi producer, announced plans to acquire Northern Ireland-based seafood supplier Kilhorne Bay in August 2023. The U.K. Competition and Markets Authority (CMA) subsequently confirmed it was

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Published on
October 26, 2023

Despite government reports confirming high farmed salmon harvests of over 169,000 metric tons (MT) last year and a projected total for 2023 just shy of 188,000 MT, Scottish salmon production still has its challenges, and the industry is continuing to battle obstacles like small harvesting size, sea lice, and microscopic jellyfish blooms that have posed significant problems for farmers.

Sea lice is a well-known parasitic scourge of the

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Published on
October 25, 2023

The rapid growth of salmon farming in Iceland is a mounting cause of consternation among environmental groups, and adding to the opposition, native Icelandic singer-songwriter Björk has produced a new song aimed directly at the industry and its potential effect on the country’s environment.

The currently untitled track is a collaboration between Björk and Spanish singer Rosalía, with all the profits earned going

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Published on
October 24, 2023

The European Parliament approved new fisheries control rules during a plenary session on 17 October in Strasbourg, France, securing a long-awaited revamp to the European Union’s fisheries control system.

The new rules come five years after the European Commission first proposed a revision of the E.U.’s fisheries control system, with the aim of modernizing and simplifying rules for monitoring fishery activities and ensuring compliance

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Published on
October 20, 2023

Trade organizations in the E.U. are pushing for the bloc to continue allowing Russian-caught fish into the region as negotiations on autonomous tariff quota (ATQ) regulations for 2024 and 2025 continue to roll along.

Europe’s ATQ regulations allow a certain quantity of a product to enter the E.U. at a reduced or suspended tariff rate for select fishery products.. In relation to the ATQ talks, the E.U. Fish Processors and Traders

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Published on
October 13, 2023

Inflation and the soaring cost of living in the U.K. have taken their toll on consumers’ wallets over the past two years, but “Explore,” a new omni-channel, recipe-focused Seafood from Norway (SFN) campaign rolled out by the Norwegian Seafood Council (NSC), is looking to alleviate some of that pressure by spurring at-home consumption of sustainable, yet affordable food options such as Norwegian cod and haddock.

NSC’s U.K.

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Published on
October 11, 2023

Iceland’s government has proposed a new legal framework that provides a roadmap for the development of the country’s fast-growing salmon farming industry.

The proposal, presented by Icelandic Food, Fisheries, and Agriculture Minister Svandís Svavarsdóttir, heavily emphasizes the control, monitoring, and research of aquaculture production to meet stringent requirements to minimize environmental impact and to ensure

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Published on
October 9, 2023

Leknes, Norway-headquartered STIM, a company that has sold fish health products for over 30 years, announced the appointment of aquaculture industry veteran Carl-Erik Arnesen as its new CEO in September 2023. Arnesen previously served as managing director of aquafeed producer Polarfeed, and prior to that was CEO of Hav Line Gruppen, managing director of Firda Seafood, and marketing director at Alsaker Fjordbruk. Arnesen will direct his new

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Published on
September 27, 2023

Måsøval shareholders have approved a proposed demerger and subsequent triangular merger of the company’s subsidiaries.

On 10 September, Måsøval’s board of directors, together with the board of directors of each of the company’s subsidiaries – Aqua Farms Vartdal, Pure Farming, Måsøval Hjelpeselskap Drift, and Måsøval Hjelpeselskap Lisens – adopted a joint plan for a

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