Jason Holland

Jason Holland

Contributing Editor reporting from London, UK

London-based seafood writer and communications consultant Jason Holland has been a contributing editor to SeafoodSource.com since January 2010. Jason has more than 25 years of experience as a B2B journalist and editor – a career that has taken him all over the world. He believes he found his true professional calling in 2004 when he started documenting the many facets of the international seafood industry and he’s particularly proud of the strong, collaborative relationships he has formed at all stages of the supply chain.


Author Archive

Published on
March 25, 2024

Tucked away in the northwest Scottish lochs, Wester Ross Fisheries is a company and brand that has been built on the foundation of doing things carefully and as naturally as possible, with its hand-fed fish reared slowly without medicine and with minimum handling.

Under the three-decade stewardship of recently retired Gilpin Bradley and a committed management team, the business has thrived; Wester Ross’s salmon is not only prized among

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Published on
March 20, 2024

AIPCE-CEP is turning its attention toward addressing consumers' misconceptions around seafood.

The representative body for E.U. fish processors and traders has outlined plans for a seafood sustainability manifesto identifying the association's goals for getting more information about seafood to European consumers.

“I have been [in the] sustainability [sector] for almost 16 years, and I strongly believe that sustainability is a big

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Published on
March 18, 2024

Norwegian salmon feed prices have exploded over the past decade, and if the problem has any chance of abating, self-imposed restrictions around marine ingredient replacements need to be removed, according to Skretting CEO Therese Log Bergjord.

Speaking at the North Atlantic Seafood Forum (NASF) 2024 in Bergen, Norway, Bergjord urged the entire supply chain to work together to “break the curve” and take action to both control

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Published on
March 15, 2024

British consumers are more worried about sustainability in seafood than in any other food category, and with many wanting more information related to their seafood purchases, the industry has a responsibility to do more to educate consumers, according to Marks & Spencer (M&S) Aquaculture and Fisheries Manager Linda Wood.

Speaking at the 2024 Norway-U.K. Seafood Summit, held at Fishmongers’ Hall in London, England, on 27

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Published on
March 13, 2024
China purchased a record 80,000 metric tons (MT) of fresh Norwegian farmed salmon in 2023, as trade between the two countries got fully back on track following Covid-19, according to Norwegian Seafood Council (NSC) China Director Andreas Thorud. Speaking at the 2024 North Atlantic Seafood Forum (NASF),  which took place in Bergen, Norway, from 5 to 7 March, Thorud said the Covid years were very challenging in China from both a demand and supply… Read More
Published on
March 11, 2024

Salmon has become more expensive than other protein options in recent years, which has placed heavy pressure on the industry to justify those premium prices, according to Cargill President and Aqua Nutrition Group Leader Helene Ziv-Douki.

Speaking at the 2024 North Atlantic Seafood Forum in Bergen, Norway, Ziv-Douki said Cargill is convinced sustainability will be key to justifying prices. 

Within the scope of sustainability, she said, the

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Published on
March 8, 2024

The United Kingdom is one of Norway’s top markets for seafood exports, but it’s also a country that’s been gradually buying and consuming less fish, having sourced less volume of almost every species last year, according to Norwegian Seafood Council (NSC) Analyst Eivind Braekkan.

Speaking at the 2024 Norway-U.K. Seafood Summit in London, England, Braekkan said the only fish import to see an increase in volume sent to the U.K.

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Published on
March 7, 2024

Norwegian fish-farming firm SalMar has announced the launch of the “Salmon Living Lab” – a new R&D initiative aimed at attaining in-depth knowledge about biological performance in aquaculture operations.

Introducing the project at the North Atlantic Seafood Forum (NASF) 2024 in Bergen, Norway, SalMar CEO Frode Arntsen said it will be a continuation of SalMar’s longstanding mission of ensuring the health and strength

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Published on
March 5, 2024

Norwegian land-based salmon producer Andfjord Salmon has announced plans to use spare pool capacity as part of a post-smolt production strategy for supplying ocean-based farming operations around the country.

Delivering Andfjord Salmon’s fourth-quarter 2023 results on 29 February 2024, CEO Martin Rasmussen said the new strategy has the potential to unlock significant value for the company, as well as for ocean-based farmers and other

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