Chicken of the Sea sets out to ensure all aquaculture products meet Seafood Watch recommendations by 2025

Published on
May 1, 2019

Thai Union Group-owned supplier Chicken of the Sea has announced the formation of a responsible aquaculture commitment intended to ensure that the company’s aquaculture supply chains are fully traceable and sustainable. 

According to a 1 May announcement from the company, the new commitment is in alignment with the SeaChange IGNITE initiative, which was formed by Chicken of the Sea, Thai Union, and the Monterey Bay Aquarium as a means to advance new sustainability improvement projects to bolster Thai Union’s overarching SeaChange objectives. 

Chicken of the Sea plans to use its new responsible aquaculture commitment to ensure that 100 percent of the company’s branded aquaculture products meet the Monterey Bay Aquarium Seafood Watch program’s recommended ratings and certifications, as well as the social responsibility standards accepted by the Global Seafood Sustainability Initiative (GSSI) or the Social Supply Chain Initiative (SSCI). 

The supplier intends to achieve 100 percent of its goal under the responsible aquaculture commitment by 2025, it said. All steps in the production process, from harvest to consumption, are applicable under the parameters of the commitment. Projects already underway in Sri Lanka, Vietnam, and Indonesia are supportive of the company’s latest aquaculture vow, Chicken of the Sea confirmed. 

"We will achieve these standards by supporting groups of farms in Aquaculture Improvement Projects (AIPs) undergoing environmental and social improvements at a coordinated regional scale. To meet our goals, we will continue to partner with stakeholders from NGOs, governments, and supply chain members to make improvements and bring sustainable products to market," Roxanne Nanninga, sustainability director for Thai Union North America, said in a press release. "SeaChange IGNITE serves as the primary vehicle for driving sustainability improvements on the ground to achieve the standards set forth by Chicken of the Sea's Responsible Aquaculture Commitment."

"Chicken of the Sea's timebound commitment to responsible, traceable aquaculture bodes well for seafood sustainability," added Jennifer Kemmerly, director of global fisheries and aquaculture at the Monterey Bay Aquarium. "The scale of their sourcing means that a commitment of this caliber could drive real improvements for farms and communities around the world."

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